Design / Photography / Web Development
Alpine Steamhouse is a fictional craft beer brand I created for multiple school projects while at the Academy of Art University. This is one of my favorite projects I’ve worked on and was a tremendous learning experience for me. Craft beer is one of my passions and I wanted it to show in this project.
I used everything I know about branding, design, photography, motion graphics and web development and found it incredibly rewarding working on this project. I learned a lot being the only designer and developer working on a big, multi-faceted advertising campaign.
Craft beers are currently exploding in popularity and there isn't much love put into many of the art and design of the labels.
An art direction that matches the handcrafted beauty and passion put into modern craft beer.
I created a custom font for Alpine Steamhouse called Steamhouse Slab. It’s a slab serif that’s designed as a stylized display font for the beer labels, packaging and website. This was the first font I created and I learned a great learning experience in the process of creating a fonts.
This was a big project for me while at the Academy of Art University and spanned multiple classes. I used this project to learn and create things like motion graphics, a custom font and photography to be used in a much larger branding and advertising campaign.